Leveraging Searcher Stimuli
Unfortunately, in large companies with big marketing budgets, sometimes you see infighting between various marketing and advertising groups, including different functional units of their agency...
View ArticleMatch Types
When you are setting up your paid search campaigns you have to decide how you want the keywords to be matched to the search query. We have talked a lot about “Searcher Intent” and trying to match your...
View ArticleKeyword Research Tools
Chapter 6 of our book helps you to identify the best keywords for your business–following the process explained in the book will ensure all your products and their respective categories are covered. As...
View ArticleCompetitive Keyword Tools
Competitive keyword tools reveal which keywords are being used by your competitors in their advertising campaigns, whether they be Google AdWords, Bing/Microsoft Adcenter, Yahoo Search Marketing, or...
View ArticleBuy Cycle Modifiers
The more you can align keywords, ads, and messages to the phases of the Buyer’s Journey, the more likely your messages and offers will be in the right context. Each type of business has a different...
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Using Merge Words
As you progress in your keyword research, you’ll soon find the need to organize keywords as your lists get longer and longer. As you do, you’ll be concatenating one keyword with another to form longer...
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